About

Executive Summary

William Morgan is the founder and CEO of Penny Lane Equity, Inc. Penny Lane is in the business of acquiring undervalued Real Estate opportunities with attractive return on risk. Our territory spans Ventura, Santa Barbara, San Luis Obispo and Monterey counties. The Central Coast is a fast growing, highly desired area with premium Real Estate appealing to a wide variety of people. Penny Lane excels at identifying, evaluating and monetizing distressed Real Estate opportunities. Our refined business processes incorporate decades of experience, lessons learned and best practices alongside the skillful use of technology, data, and project management to create sustained returns.

Experience

With a prior 30 years background in Nuclear Operation, Nulear Chemistry and Health Physics, William Morgan has leveraged his experience with technology, project planning and systematized processes to develop highly refined business model. This systematic approach to our business has distinguished Penny Lane from our competition resulting in predictable, scalable results. Penny Lane now works with several of the regions most reputable investors and Private Equity funds to capitalize on the many asymmetric investment opportunities we uncover.